What is the difference between vector and raster?

Vector art is stored as shapes and scales to any size cleanly. Raster art is a grid of pixels and blurs when enlarged. Logos should always be vector.

That depends on the terms you agreed. Establish it in writing before work begins rather than assuming payment transfers ownership.

What files you should get back from a designer

Exports are not enough. What to ask for so you are not locked out of your own brand later.

Last updated 29 August 2026

A PNG of your logo is a picture of your logo. It cannot be resized without blurring, recoloured, or adapted for a context nobody anticipated.

The asset is the editable source file. If you only receive exports, every future change means paying someone to rebuild what you already bought.

For an identity or brand piece, a complete handover contains:

The editable source file, in whatever application it was built in
Vector formats — SVG or EPS — which scale to any size without loss
Raster exports at the sizes you will actually use, with transparency where relevant
The font files, or the licence details so you can obtain them lawfully
The exact colour values, in hex for screen and CMYK for print

A font used in your logo is licensed to whoever bought it. If that is the designer and not you, you may not be permitted to use it yourself.

Ask early. It is a cheap question before the work starts and an expensive one afterwards.

Open the files. A handover that cannot be opened is not a handover, and the moment to discover that is while the designer is still engaged.

What is the difference between vector and raster?: Vector art is stored as shapes and scales to any size cleanly. Raster art is a grid of pixels and blurs when enlarged. Logos should always be vector.
Do I own the design?: That depends on the terms you agreed. Establish it in writing before work begins rather than assuming payment transfers ownership.

Logos, decks, social assets and brand collateral, delivered with source files.